Of course, "boring" is not the correct term. It’s mostly about always being the same. To always maintain the same corporate identity is very difficult. Always the same logo in the same place. Always the same colors, always the same fonts and always the same design elements. Not an easy task.

A corporate identity ensures coherence and recognizability in the image of your brand. This ultimately ensures that the target group knows how to recognize your brand and becomes familiar with it. In addition to having a corporate identity designed that fits both your brand and the target group, it is important to implement it consistently.

To create a corporate identity, it is important to first discover the underlying idea of your brand. This is possible with a canvas such as the Brand IDX. This way you discover things like the vision, mission and personality of the brand. Then a designer can get started with coming up with a color palette, typography and design elements. You maintain the corporate identity by looking back at the Brand IDX canvas and a corporate identity manual. In this way you make a clearly recognizable and trusted impression with your target group.